Where kids play, predators prey. In a majority of cases, predators use the internet and social media platforms to identify, groom, and deceive potential victims as they can easily hide behind fake accounts or profiles. They flatter, compliment, and seek to gain trust of a child or teen by using false promises of education, employment, housing, expensive gifts or romantic relationships.
As trust is established, the trafficker manipulates and traps the individual in an exploitative situation through force, fraud, or coercion using threats or physical abuse or harm to an individual, their reputation, future employment, financial prospects, or their loved ones.
Popular platforms like Snapchat, Facebook, and Instagram are among the top three platforms used to recruit sex trafficking victims as traffickers.
As 95% of teens are active on social media—which is widely reported to impact their self-esteem and creates vulnerabilities—and traffickers having direct access to potential victims through digital tools, this problem will continue to grow unless social media platforms are held accountable and preventative measures are strengthened.
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